Paid search is the fastest way to put your business in front of customers who are actively looking for what you sell. Done correctly, it is the most measurable, scalable, and controllable marketing channel available. Done incorrectly, it is an expensive way to burn budget on clicks that never convert.

Baz Promotions manages paid search accounts with 16 years of hands-on experience across Google Ads, Amazon PPC, Meta advertising, Microsoft Ads, TikTok, Reddit, and eBay Promoted Listings. We focus obsessively on ROAS, conversion rates, and cost per acquisition, not vanity metrics that look good on a report but do not move your business forward.

Whether you need to dominate local search in Margate and Ocean City, run national Google Shopping campaigns, or test Reddit Ads for a niche audience, we manage the full stack with the same precision a Fortune 500 agency brings at a fraction of the cost.

Platforms We Manage

Google Ads is the most powerful customer acquisition tool ever built and the most expensive one to run badly. Baz Promotions manages Google Ads the way a senior performance marketer would: with obsessive attention to structure, match types, negative keywords, and conversion data.

With 16 years running Google Ads accounts for local businesses, national brands, and major e-commerce companies, we know what a properly built account looks like and what it produces.

Google Search Campaigns

We build search campaigns with tightly themed ad groups where every keyword, every ad, and every landing page are aligned around a specific intent. We use exact match and phrase match strategically, layer in negative keywords from day one, and build out search term reports weekly to find new converting queries and block irrelevant traffic.

Performance Max Campaigns

Performance Max is Google's AI-powered campaign type that runs across every Google surface simultaneously. We build PMAX asset groups with maximum creative variety and set audience signals properly using your customer lists, site visitors, and in-market audiences.

Google Shopping Campaigns

For e-commerce brands, Google Shopping is often the single highest-returning campaign in the account. Shopping ads show your product image, title, price, and store name directly in search results, pre-qualifying every click. The conversion rate on Shopping traffic is typically 2 to 4x higher than standard search clicks.

How Google Shopping connects your product feed to buyers across Search, Display, YouTube, Gmail, and Maps.

Google Ads Services

Amazon advertising reaches buyers who are already on the platform with their credit card saved, searching for exactly what you sell. The intent level is higher than anywhere else in digital advertising.

We run Sponsored Products, Sponsored Brands, Sponsored Display, and DSP accounts using the same data-driven methodology we apply to Google Ads: rigorous structure, systematic bid management, obsessive negative keyword maintenance, and regular performance reviews tied to actual business metrics.

Sponsored Products

We build SP campaigns in a tiered structure: exact match campaigns for your highest-converting known keywords, phrase match for qualified expansion, and broad match auto campaigns to mine for new search term data. We review search term reports weekly and move converting terms up into exact match campaigns while negative-matching irrelevant queries. This discipline alone typically reduces wasted spend by 20 to 30% within the first 60 days.

Helium 10 and Keyword Research

Our Amazon keyword research is powered by Helium 10, which gives us precise search volume data, competitor keyword exposure, and organic rank tracking that Amazon's own tools cannot provide.

ACOS and TACOS Optimization

We target ACOS at the product level, every ASIN has its own target based on margin, price point, and where it is in its lifecycle. TACOS, Total Advertising Cost of Sales, is the metric that tells you whether your advertising is actually building your business or just buying sales.

Amazon Advertising Services

Meta advertising gives you access to 3 billion people across the most sophisticated audience targeting system in digital marketing. Unlike Google, where you catch buyers at the moment they search, Meta lets you reach people based on who they are, what they care about, and how they have interacted with your business.

We build structured account architectures with clearly separated campaign objectives, ad set targeting strategies, and creative testing frameworks, because the difference between a Meta account that burns money and one that scales profitably is almost always the quality of the setup and the discipline of the creative testing.

Prospecting and Finding New Customers

We use Meta's interest and behavioral targeting to build audiences around your ideal customer profile, and test broad targeting against narrow targeting to find where your cost per result is lowest. We also build lookalike audiences from your highest-value customer data so Meta's algorithm can find people who mirror your best customers.

Retargeting and Closing the Loop

We build retargeting campaigns targeting everyone who visited your site, viewed specific products, added to cart, initiated checkout, or engaged with your Instagram content, segmented into separate ad sets so each audience sees messaging matched to exactly where they dropped off.

For e-commerce brands, dynamic product ads automatically show each visitor the exact products they viewed or added to cart, pulling directly from your product catalog.

Meta Ads Services

Microsoft Advertising is the most underestimated paid search platform in digital marketing. Most advertisers pour 100% of their search budget into Google and ignore Bing entirely, while savvy brands are running Microsoft Ads alongside Google and picking up incremental revenue at a cost per click that is typically 20 to 35% lower for equivalent search terms.

Bing powers search results on Microsoft Edge, Yahoo, AOL, and dozens of search partner sites. The Bing audience skews slightly older, higher household income, and with strong presence in professional and B2B segments.

Why Bing Belongs in Your Mix

Bing has roughly 6% of U.S. search market share, which means millions of daily searches that your Google campaigns cannot reach. For businesses spending $3,000 or more per month on Google Ads, adding a Bing campaign at 10 to 20% of that budget typically generates a disproportionate share of additional conversions because the cost per click is so much lower.

Microsoft Advertising also has unique advantages Google does not: LinkedIn profile targeting for B2B campaigns, in-market audience categories that tend to be more accurate for certain verticals, and an import tool that lets us sync your Google campaigns directly into Microsoft Ads.

Bing Shopping for E-Commerce

Microsoft Shopping works nearly identically to Google Shopping. For e-commerce brands, Bing Shopping is one of the easiest incremental wins available: import your Google Shopping structure, adjust bids for the Bing audience, and you are live with minimal additional management overhead. The blended ROAS across Google and Bing combined is almost always better than Google alone.

Microsoft Advertising reaches over 724 million unique monthly searchers across the Bing, Yahoo, and AOL networks.

Bing Ads Services

eBay is the second largest e-commerce marketplace in the United States, with over 130 million active buyers. While Amazon dominates the conversation around marketplace advertising, eBay represents a significant and often less competitive opportunity for sellers of new products, refurbished goods, collectibles, auto parts, industrial equipment, and consumer electronics.

Baz Promotions brings the same performance marketing discipline to eBay advertising that we apply to Amazon and Google, systematic campaign structure, regular optimization, and reporting tied to actual business outcomes like revenue and return on ad spend.

Promoted Listings Standard

Promoted Listings Standard puts your listings in premium positions across eBay search results and product pages. The key difference from Google or Amazon: you only pay the ad fee when a buyer purchases within 30 days of clicking your promoted listing. There is no click cost if the click does not lead to a sale, which makes PLS one of the most capital-efficient ad formats in e-commerce.

We analyze your category competition, eBay's suggested rates, and your margin structure to set rates that maximize visibility without sacrificing profitability.

Promoted Listings Advanced

Promoted Listings Advanced is eBay's keyword-based campaign format, similar to Google Search in structure. PLA gives you more control over which searches trigger your ads and placement at the very top of search results above standard PLS ads.

eBay Advertising Services

Reddit is where people go when they actually want to research something, not to scroll mindlessly, but to ask real questions, read detailed reviews, and engage with communities of people who share their interests. Reddit has over 1.5 billion users globally across 100,000 active communities covering every niche imaginable.

The catch is that Reddit requires a different approach than other platforms. Reddit users are sophisticated, often skeptical of obvious advertising, and deeply knowledgeable about the products in their communities. Ads that feel authentic, genuinely useful, and community-appropriate perform well. Generic display advertising or hard-sell creative performs poorly and can actively damage brand perception. We know how to navigate this.

Subreddit Targeting

Reddit's most powerful targeting capability is subreddit targeting, placing ads in specific communities where your ideal customers are already having conversations about relevant topics. A kitchen gadget brand can advertise in r/Cooking. A home services company can target r/HomeImprovement. The audience self-selection within subreddits means your ads reach people with demonstrated interest in your category.

We research which subreddits have the highest concentration of your target customer, analyze the community culture and tone, and build ad creative that fits naturally into the feed rather than standing out as obviously commercial.

Reddit for Niche Brands

Reddit is particularly valuable for niche products and brands that struggle to build efficient audiences on broader platforms. If your product serves a specific hobby, profession, interest, or lifestyle, and there are subreddits dedicated to that niche, you can reach a pre-qualified, highly relevant audience without the costs or competition of Google and Meta.

Reddit Ads Services

TikTok has over 1 billion active users spending an average of 95 minutes per day on the platform. TikTok's algorithm-driven feed delivers content and advertising to users based on interest and engagement rather than who they follow. This means a brand with zero TikTok following can reach millions of highly targeted users with a single well-built ad campaign.

TikTok advertising is not just for Gen Z. Today, 40% of TikTok users are 30 or older, with strong and growing adoption among 30 to 49 year olds. For e-commerce brands, service businesses with visual appeal, and any brand looking to reach new audiences with strong creative, TikTok represents one of the most exciting and underpriced advertising opportunities available right now.

Creative Is Everything on TikTok

On TikTok, the creative does not support the ad, it IS the ad. Users make an instant decision to swipe or watch based entirely on the first 1 to 3 seconds of your video. Native-feeling content that looks like organic TikTok outperforms polished commercial creative almost every time.

We develop TikTok ad concepts built around proven content frameworks, write scripts and creative briefs designed to produce content that feels native to the platform, then test multiple concepts simultaneously and scale what performs.

TikTok Shop and Product Discovery

TikTok Shop has turned TikTok from a discovery platform into a purchase platform. Users can now buy products directly within TikTok from in-feed ads with shop tabs, LIVE shopping events, and product showcases on brand profiles. For e-commerce brands with the right product, TikTok Shop combined with paid traffic through Spark Ads and Video Shopping Ads creates a full acquisition funnel entirely within TikTok.

TikTok Ads Services

Real organic SEO performance dashboard, tracking rankings, traffic, and growth.

SEO is the long game and it is the most valuable investment a business can make online. Baz Promotions delivers comprehensive SEO strategy built on technical excellence, local authority, and content depth that Google rewards with sustainable organic rankings.

For local businesses in Margate, Ocean City, and Atlantic County, we specialize in local SEO that puts you in the Google Maps pack and at the top of organic results when customers search for your services.

Location-Based Content Strategy

One of the most underutilized SEO tactics for local businesses is location-based content. Rather than having one generic service page, we build dedicated pages targeting each town or region you serve. Google indexes each page separately and ranks it for that specific geographic query. This strategy, combined with properly structured meta titles, H1 tags, schema markup, and Google Business Profile optimization, creates a comprehensive local SEO footprint that compounds over time.

Technical SEO That Actually Matters

Technical SEO is the foundation everything else is built on. Site speed, Core Web Vitals, mobile responsiveness, crawlability, schema markup, sitemap structure, and internal linking all send signals to Google about how trustworthy and authoritative your site is.

The complete SEO ecosystem, every layer working together to drive organic growth.

GA4 and Analytics Setup

Google Analytics 4 tracks every interaction a visitor has with your website in real time. We set up GA4 from scratch on every site we work on, configuring custom events for the actions that actually matter to your business. A roofing company needs to track phone call clicks, form submissions, and direction requests. A landscaper needs to know which zip codes their leads are coming from. A pool installer needs to see which campaign is driving estimate requests. An e-commerce brand needs purchase events, add to cart, checkout initiation, and revenue by source — whether someone bought a bamboo pillow from a Google Shopping ad or a preserved rose from a Meta retargeting campaign. GA4 can capture all of it, but only if it is configured correctly from the start.

Once GA4 is live and properly configured, you get a real time view of how every traffic source is performing. You can see which organic keywords are driving conversions, not just traffic. You can see whether your paid search campaigns are producing leads at a profitable cost.

Google Search Console and Ranking Visibility

Google Search Console shows you exactly which search queries are triggering your pages to appear in results, how many impressions you are getting, what your average ranking position is, and how many clicks you are earning from each query. We connect Search Console to every site we manage and review it monthly as part of our SEO workflow.

Monthly Reporting That Means Something

Every month you get a plain language performance summary covering organic traffic growth, keyword ranking movement, top performing pages, conversion data from GA4, and Search Console insights. We include specific observations about what changed, why we think it changed, and what we are doing about it.

SEO Services

Amazon is the world's largest product search engine and winning on it requires a combination of advertising precision, listing optimization, and deep platform knowledge. Baz Promotions brings full-stack Amazon expertise to brands ready to grow on FBA.

From Sponsored Products and Sponsored Brands to DSP retargeting, we manage Amazon ad accounts with the same data-driven approach used by major brands. We layer in Helium 10 for keyword research, competitor tracking, and listing optimization to maximize organic rank alongside paid performance.

Whether you are just launching your first FBA product or scaling an established Amazon brand, we build the strategy, manage the campaigns, and deliver the reporting you need to make smart decisions every step of the way.

Amazon Services

Google Shopping strategy across Search, Display, and Performance Max.

E-commerce advertising is the most complex and highest-stakes channel in digital marketing. Every platform has different creative requirements, bidding logic, audience capabilities, and attribution models. Getting it right across all of them simultaneously is what separates brands that scale from brands that stagnate.

Baz Promotions manages e-commerce advertising as a unified, multi-channel discipline. We build strategies where Google Shopping, Amazon PPC, Meta dynamic retargeting, TikTok discovery ads, and eBay Promoted Listings all work together toward the same revenue goals, with unified reporting that shows the complete picture.

Google Shopping and Performance Max

For most e-commerce brands, Google Shopping is the single highest-returning paid channel. Shopping ads show your product image, title, price, and store name directly in search results, pre-qualifying every click. We build Standard Shopping campaigns alongside Performance Max, optimize your product feed, and segment by margin and performance.

How Google Shopping connects your product feed to buyers across Search, Display, YouTube, Gmail, and Maps.

Meta Dynamic Product Ads

Meta DPAs automatically show each visitor the exact products they viewed or added to cart. We structure campaigns with clearly separated prospecting, warm audience, and hot audience ad sets so budget is allocated correctly across each funnel stage.

Product Feed Optimization

Every Google Shopping, Bing Shopping, and Meta dynamic product ad campaign runs on your product feed, and the quality of that feed directly determines how well your ads perform. We audit and optimize your product titles, descriptions, categories, GTINs, and custom labels so Google has the exact data it needs.

E-Commerce Channels We Manage

Your website is your most important business asset. It works 24 hours a day, 7 days a week, telling your story, building trust, capturing leads, and converting visitors into customers. If your current site is slow, outdated, or impossible to find on Google, you are actively losing business to competitors who invested in theirs.

Baz Promotions designs and builds websites that look premium, load fast, rank on Google, and convert the traffic they attract. We build fully custom HTML and CSS sites for clients who want maximum performance and zero platform fees, Shopify stores for e-commerce brands, and other platforms matched to your specific business needs.

Built for Performance

Every site we build is optimized for Google's Core Web Vitals from day one. That means fast load times, proper image compression, clean code, and a mobile-first layout that scores well on PageSpeed Insights. A high-performance site ranks better, converts better, and costs less to advertise on.

Web Design Services

In 2025, your website is your most important business asset. It works 24 hours a day, 7 days a week, telling your story, building trust, capturing leads, and converting visitors into customers while you focus on running your business.

Baz Promotions builds professional websites from the ground up for local service companies, small businesses, restaurants, contractors, and brands across South Jersey and beyond. We handle everything from design and development to SEO setup, copywriting, photo integration, and going live.

What Makes Our Sites Different

Most website builders give you a template and leave you to figure it out. We give you a fully custom site built around your specific business, your services, your geographic market, and your customers. Every page is written with SEO in mind from the start, not as an afterthought.

We have built sites for local service businesses that achieved first-page Google rankings within weeks of launch and produced consistent inbound leads through organic search.

Built for Local Search

Every site we build is architected from day one for local search visibility. That means properly written meta titles and descriptions for every page, H1 tags that target real search queries, location-based content that covers every city and town you serve, schema markup so Google understands exactly what your business does and where, and a Google Business Profile setup that ties your site to your Maps listing.

The Process, Start to Launch

Platforms We Build On

We match the platform to the client. For e-commerce brands, Shopify is the gold standard. For clients who want maximum design flexibility, zero recurring fees, and total control, we build fully custom in HTML and CSS hosted on Netlify.

What's Included in Every Build

See Our Latest Work

A real site built for a real local business. Every page purpose-built, every service area targeted, every SEO detail in place from day one.